Managing Risk to Reputation

This article argues that corporate law firms do not appreciate the changing world of legal recruiting. The rise of information technology means that law students function as sophisticated consumers of information on law firm life. Given that monetary compensation at major corporate firms is almost identical, students’ perception of lifestyle can have a major influence on their valuation of firms. Consequently, firms need to adapt by more carefully managing the type of information that might be accessible to students, and their general reputation within the student community.