In the ongoing search for solutions to growing concerns over information privacy, we have added another useless remedy to our arsenal, courtesy of the most recent DoubleClick settlement.
August 26, 2002 marked another milestone in the never-ending DoubleClick saga. DoubleClick Inc. collects and analyzes data pertaining to Internet users’ online activities, utilizing this information to strategically place online advertisements on users’ screens. It takes pride in “helping marketers deliver the right message, to the right person, at the right time.” Opponents protested that DoubleClick was invading the privacy of Internet users by wrongfully collecting and using their personal information. After surviving an FTC investigation and settling a class action suit, DoubleClick reached a settlement with a group of State Attorneys General, thus concluding an inquiry into DoubleClick’s collection and analysis of browsing data.